Half Moon
why, hello!
In nature we witness seasons, cycles, phases and re-births — b, halfmoon is no different. We are the organic convergence of Halfmoon and B Yoga, two sister brands, deeply rooted in values and intertwined with one another. Where will this journey take us next? Continue on this adventure with us and help us write the next chapter.
our roots
Halfmoon was born in British Columbia, Canada in 1989, with the intention of providing quality yoga props to a growing community. What began as an idea sparked by a river-side yoga practice in India, became the foundation of something much deeper.
B Yoga was born in Ontario, Canada in 2014, with a paralleled inspiration to bring simple, enduring yoga staples to the yoga community. What began as a grippy cushioned carpet liner in a manufacturing warehouse, sparked the inspiration for the very first b, mat.
In 2018, these two brands came together as sisters deeply rooted in shared values and a vision to elevate and support a lifelong practice.
Now we join them as one, so we can make a greater impact, together — an eventuality that seemed ever-present and today becomes our reality.
our rise
A beautiful union, a new chapter, a new season, a re-birth — b, halfmoon.
Not just a brand, but a state of being, fueled by collective wisdom, knowledge, humility, community, and the confidence to be. True wellness is a synergy of mind, body and spirit.
Though our work is ever-evolving, just as life and nature, the same values that guided our growth at the start continue to do so now.
Join us on this journey through this next phase... it's going to be beautiful.
our values
b, well
Everything we make supports wellbeing—so we can chase what matters most and inspire others to do the same.
b, impactful
We are committed to owning the impact we have on our team, community and planet.
b, connected
We deeply honour our connections with others; teammates, partners, ambassadors, and the earth.
b, true
We believe in living our truth on and off the mat. This means directing our positive energy towards positive change.
our mission
We are here to support a collective movement towards living in harmony with the planet, in our truth, bringing and finding light, and in constant evolution. Our passion is to promote our wellness lifestyle through our connection with nature, our products and services, innovation and excellence.
